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Incentive Travel vs
Vacation Travel
The difference between incentive travel and traditional
travel is –
"
Motivational travel will create an extraordinary experience for the
winner. "
Truly effective incentive travel programs begin with
an understanding
of clients and program participants. Blue Box Event excels at
transforming this understanding into strategically designed incentive
travel solutions. This approach results in better ideas, more creative
solutions, and ultimately, more lasting motivation. It's
what enables us to help clients meet
ever-higher expectations
from program participants each year.
Blue Box Event Sdn Bhd go beyond finding new
activities or
unexpected destinations,
designing and executing complete solutions that include meetings,
activities and
once-in-a-lifetime experiences.
What
we offer

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Creating Sales
Incentive Programs That Work
Keeping The
Incentive Program Sweet and Simple
Have your past incentive programs been a
disappointment to both you and your salespeople?
The dangling of the proverbial carrot
is an ancient art that is commonly understood to be at the heart of
human behavior, psychology, motivation, and, in particular, business.
Manufacturers or corporations and distributors commonly use this
technique with their channel partners in an effort to add unique
motivational value to move specific products or services.
The reason this technique has stood the
test of time is because, for the most part, it works! At times,
however, elements of the technique are executed improperly. Sales
incentive programs under perform or fail as a result. Why is that?
From our experience, we'll make the following observations:
- The 80-20 Rule: Twenty
percent of the salespeople make eighty percent of the sales and
profits. Too often, sales incentives - perhaps in an effort to be
fair - are geared to the entire sales force or VAR channel. The risk
in a program like this is that the glove that fits everyone, in the
end, fits no one. Enlightened marketing strategists know that the
top twenty percent are already motivated. Simply put, a strategy
that's geared to light a fire under the next twenty percent - the
next logical group - doubles the business in a more cost efficient
manner.
-
The KISS Theory:
Salespeople by nature are like electricity. They naturally take the
path of least resistance. That's not to say they are lazy or
untoward. In fact, it's just the opposite. Good salespeople look to
simplicity to make things happen. Often, incentive programs
fail miserably because of innate complexities either in their
recording and reporting systems or in how rewards are won. If you
put the salesperson in a position where he or she is forced to
assess "To get this, I first have to sell this, plus these and not
these and they must include these," you are creating a recipe for
confusion, sales frustration and failure. In the end, the incentive
program becomes a disincentive!
The remedy? Corporations must keep the incentive program sweet and
simple and attainable. There can be no ambiguity. Anything less will
result in a lack of interest, as well as a waste of time and money
that can sometimes spill over into other departments whose task it
is to administer and account.
So what does an incentive program have to have to be
successful?
-
Education: Edison may have
invented the light bulb, but it never went anywhere until a
salesperson understood its benefits and made the first sale… and
probably sold a lamp to go with it! Incentive programs don't just
sell themselves. Too often, expensive motivational programs are
overlooked in the field because reps. either don't understand their
value and/or are unsure how to sell them. Many times, good incentive
programs are written off as having missed the target, when in
reality, they just weren't rolled out and managed properly.
-
Competition: Everyone's
heard the expression, "Timing is Everything!" This is particularly
important sage advice for the successful incentive program planner.
Marketing execs. can't know when every competitive incentive program
will rear its aggressive head, but they can take strides to ensure
their program is given first look.
Any successful salesperson will tell you, "Most sales are made as a
result of due diligence on the front end." Simply put, the better
the preparation, the more likely the sale. The same can be said for
incentive initiatives. Real incentive programs, like new movie
releases, are something to be anticipated. The right amount of
promotion ensures greater acceptance and interest that often usurps
focus on competing programs.
- Reward: Any
reward-value can become an unmotivated, anticlimactic activity if
the time span between winning and getting is too long. Successful
incentive programs reward immediately! As a rule, the faster the
reward is delivered, the greater the enthusiasm for the incentive
program. Although on some levels, salespeople are a complex breed,
when it comes to incentives, they are - for the most part - quite
predictable. Their nature is to react to excitement or challenge
faster then most, and then move on. One way to maximize their
natural bent and ensure greater program success is simply to cater
to their natural motivators. "Get them their stuff QUICKLY!"
- Recognition: At the
risk of making salespeople appear shallow or monolithic (they are
not), recognition amongst their peers is still the quintessential
motivator, whether there's an incentive program or not. The rule
again, is, there is no such thing as TOO much recognition!
Salespeople by nature gravitate to the limelight much like other
performers, and so there should be no shortage of achievement and
overachievement recognitions that find their way - in a timely
manner - to the public's eye.
Psychological studies have shown that
the pursuit of recognition, in and of itself, can make the difference
in targeting that critical second twenty percent on the sales
achievement ladder. Experts agree that successful sales teams find
motivation in their own champions. Beatifying the sales leaders
instills excitement and a definable hierarchy that beckons all players
to become a part.
Another fact that is frequently
overlooked is that recognition, whether part of an incentive or not,
is the least expensive means of motivation. In many cases, it's free!
Often, shaking the hand of the president in front of the company is
all it takes to galvanize the need to overachieve.
The Bottom Line: Manufacturers and
Distributors must take greater care when designing motivational
incentive programs. Take a page out of the "Sales 101" book that says,
"Find out what they want, then, give it to them!" But make sure to
keep it simple, keep it clear, promote it properly, reward
immediately, don't try to target everybody, and, recognize, recognize…
RECOGNIZE!
What
we offer

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Event Management
There is a reason our meetings are better. We listen. We strategize.
We implement. And we exceed your expectations.
Whether you
call it
meeting
management, event planning, event management, event marketing, meeting
planning, or conference planning,
Blue Box Event is recognized as a premier global provider of meeting
management and event management services with on-line registration
facilities ( conference venues, conference planning & good meeting
venues ).
Let Blue
Box Event help with all your event planning needs, which include
meeting management, event production, event marketing, meeting
planning, event management, selecting from many different conference
venues and many more!.
What
we offer

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Electronic Brochure
why run...
when you can jump!
Looking for high quality, cost effective
marketing materials? Electronic brochures are your solution!
Electronic brochures are an innovative and
extremely cost-effective means of communicating with your prospects
and customers with minimal costs. An electronic brochure can be
changed at any time - no more "wait until this batch has been used" or
"can we afford to throw all these versions away?" - you can just
change it, anytime, as often as you like and you have no waste.
Create & distribute your brochures electronically. Electronic
brochures are cheaper to produce, there is no print or delivery cost &
are accessible instantly.
What
we offer

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